Maker’s mark

Maker’s Mark “Cozy” Campaign

Maker’s Mark has a robust ambassador program with thousands of fans. Each holiday season those fans are treated with fun give-aways to reward their loyalty. The concept for the ambassador campaign we created was “Get Cozy”

The campaign launched with social media ads featuring Maker’s bottles in cozy pajamas

Ambassadors were sent a direct-mail package with a head band and miniature earmuffs that they could place on their Maker’s Mark bottle.

Throughout December, a Maker's Mark truck traveled across the country on the “Give Cozy, #GetCozy” mobile coat drive. The truck was a donation site for lightly used or spare jackets and coats, all of which went to One Warm Coat, a non-profit organization which provides those in need with a warm coat free of charge.

The Give Cozy truck was manned by a crew wearing cozy Maker’s pajamas like those featured in the ads. Hot chocolate and Maker’s Mark inspired gingerbread cookies were served.

The truck set off from Chicago and traveled to New York, New Jersey, Philadelphia, Baltimore, Washington DC, and concluded in Louisville just before New Year’s Eve.

Oh, and those earmuffs got a ton of play on social media.